BPH-404: PHARMACEUTICAL MANAGEMENT AND PSYCHOLOGY
THEORY
Max. Marks: 80 Total Hours: 50 (2hrs/week)
Note: Examiner to set eight questions and the candidates are required to attempt any five.
1. General Management: Concept, functions and principles. Techniques of management of objectives management by exception, management by crisis, management by departmentation. Span of management, Delegation: Concept and significance, authority and power,
centralization and decentralization, line and staff conflicts: Motivation: Need for recognizing motivating factors, hierarchy of human needs, theories X and Y: Communication: purpose, importance process, barriers and breakdown in communication, making communication effective. (6)
2. Personnel Management: Definition, importance and objectives, qualities and functions of personnel manager: Human resource planning: Meaning and need, job analysis, job description and job specification. Recruitment and selection process: Sources of manpower, recruitment policies, selection procedures. Promotion, demotion, transfer and separation. Employee training: Need, importance, principles of training, training methods. Performance appraisal: Meaning, objectives, approaches and methods. Nature definition and factors affecting personality development (7)
3. Principles of Material Management: Scope problems cost of item, vender development, vendor audit (suppliers & quotations) and Ordering procedures. Procurement of raw material and packaging material as per warehouse system, inwarding of material and goods, statutory records vis-à-vis schedule M requirements, issue of materials to production department and documentation systems thereof. Central Excise Act: Chapters 28, 29, 30, records thereof CENVAT, record keeping and total documentation of central excise, filling of central excise papers, classification and price list, C. E. Tariff for AHC products, general exemption No. 1 C.E. Tariff, Dispatch of goods from Pharmaceutical manufacturing unit. (7)
4. Introduction to Financial management: Sources of finance, book keeping, loans and repayment (4)
5. Marketing and Production Management: Meaning, function and problems: functions of marketing executives. Product life cycle, product line policies and stratagies. Concept and components of marketing information system. Ethical and unethical marketing of Pharmaceutical products. Pricing of Pharmaceutical formulations. DPCO considerations. Production planning & control, production process analysis, plant location and layout. (7)
6. Psychology: Nature, definition and scope, relation of psychology in pharmaceutics. (3)
7. The chemistry of behavior: Drugs and behavior, Drug addiction. (4)
8. Motivation: Nature and definition, hunger, thrust. (2)
9. Intelligence: Nature, definition and measurement. (3)
10. Mental disorders: Nature, causes and psychological methods of treatment. (7)
Books Recommended (Latest edition)
- Principles and methods of Pharmacy management, Harrg A. smith Loa & Febiger, Philadelphia.
- Personnel Management by Edwin B. Flippo.
- Materials Manegemnet by Gopalkrishna, Prentice Hall, India .
- Marketing Management analysis, planning and control, Philips Kotler.
- Central excise tariff, Govt. of India publication.
- Relevant Acts & Rules published by the Government of India.
- Principles and practices of management Koontz/o Donnal.
- Marketing and managerial introductions, J. C. Gandhi.
- Boren, R. A. (2007) Psychology (Fifth Edition), New Delhi: Pearson.
- Thompson, R.E. (1975) Introduction to Physiological Psychology, New York: Harper & Row.
- Carson, R. C., Butcher, J. N. and Mineka, S. (2004) Abnormal Psychology and Modern life, Naw Delhi: Pearson.